Friday, January 29, 2016

Consumers Are Willing To Give Up Some Privacy—For The Right Products

This post appears courtesy of the Ferenstein Wire, a syndicated news service. Publishing partners may edit posts. For inquiries, please email author and publisher Gregory Ferenstein.


Data is the lifeblood of connected products. If you’re going to sell hardware, software, and services to the public, you’re going to have to persuade people to trust you with some of their personal data.


The question for product builders is no longer a matter whether users will give up privacy, but how much and what kind they’re willing to…


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Consumers Are Willing To Give Up Some Privacy—For The Right Products

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