The American passion for trucks and pickups goes back many decades and when Toyota introduced the Tacoma – in 1999 a compact truck for the masses – onto the market they were clearly looking to revive this passion with a well thought-out and very impressive vehicle.
They were right, of course, for within a short time the Toyota Tacoma had become the best selling truck in America, and remains such to this day. It is interesting to note that it approached the traditional market leader, the Ford Ranger, gradually, matching…
Toyota Tacoma
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