Friday, February 19, 2016

Apple backs down on bricking phones




apple-dalek-2One of the problems with trying a PR “champion of freedom” image is that you cannot appear to be seen as its total opposite in other parts of your business model.


When Apple released an update which bricked the phones of everyone who fixed their phones themselves, or used an unauthorised supplier it faced the wrath of customers and a court case.


Apple and its fanboys justified its actions as being in the interests of fanboys and made sure…



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Apple backs down on bricking phones

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