Two European mobile network operators are hoping to profit from mobile advertising — by allowing customers to block irrelevant or excessive ads. But buyer beware: Blocking irrelevant advertising is just another way of saying advertising should be more targeted.
The operators, Three UK and Three Italy, hope to win more customers by stopping the ads they consider excessive or irrelevant from crossing their networks. Other networks in the Three group could follow…
These European mobile networks will block "irrelevant" ads on customers’ phones
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