The ad blocking debate gathered momentum in 2015, but it seems that 2016 will be the year when it finally starts to take hold. Three UK and Three Italy have today confirmed that they will be the first mobile networks to roll out network-level ad blocking technology.
“Irrelevant and excessive mobile ads annoy customers.” Tom Malleschitz, Chief Marketing Officer, Three UK
Three has partnered with Israeli startup Shine to introduce their ad blocking tech. Tom Malleschitz, Chief Marketing Officer, Three UK, explained…
Three becomes first European mobile operator to adopt network-level adblocking
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