Three has announced plans to block annoying advertisements in the UK and Italy. The company aims to tackle “excessive and irrelevant mobile ads” by partnering up with Israel-based software company Shine. Three states that network-based blocking is more effective for customers than having to rely on applications to sort through annoying adverts.
It’s also noted that the company does not aim to completely eliminate advertising on the network.
“Our objective in working with Shine is not to eliminate mobile…
Three announces plans to block annoying adverts on the network
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